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Wendy's Testing Build-Your-Own Program

Wendy's Build-Your-Own Program

In a land far, far, away (Columbus, OH), Wendy's is testing a build-your-own sandwich program at two different locations. Customers have always been able to add or subtract items onto their sandwiches, but this new program adds a bit of a spin to it.

Customers can choose the kind of bun, meat, cheese, toppings, and sauce they want. For toppings, they can choose between tomatoes, lettuce, spring mix, red onion, pickles, sauteed onions, bacon, and jalapenos, and for the bun, they can choose between premium, pretzel, or go naked with no bun at all. Cheeses consist of asiago, blue cheese crumbles, American, cheddar, and cheddar cheese sauce, and for sauces, they have a choice of bbq sauce, mustard, mayo, ketchup, smokey honey mustard, garlic aioli, and asiago ranch. For meats (proteins), there's an option between choosing between 1 and 3 beef patties, or grilled, homestyle, or spicy chicken.

While the aforementioned items are great, it would be even better if they added a turkey burger and a vegetarian burger. Not only would it appeal to a broader audience, but expand their menu. Both are certainly options I would order.

Bob Bertini, a Wendy's spokesperson, told QSR magazine, “It’s an early [operational] test. We’re always looking at a variety of things, from menu offerings to equipment to technology to customer enhancement. Many of these approaches are changed [during testing] or never adopted.”

Would you want to see the Wendy's build-your-own program in New York City, or are you perfectly fine with the way the menu already is?

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