Don't call it a comeback. That's Wendy's slogan as they push out a new brand of chicken flatbreads. The culinary engineers from Dave's foundation are throwing down a hoagie-like flatbread in a none too subtle challenge to another Big 3 powerhouse, namely Subway. It comes stacked with lettuce, tomato, chicken, a dressing choice of ranch or honey mustard, and to Wendy's credit, an ample supply of their beloved bacon they so liberally spread throughout the menu.
So why does it fall flat? If you try the honey mustard version, you may find the blend not quite balanced to perfection, as it comes out with a lot less honey than mustard. Primarily, however, the hoagie hopeful fails because of its structure. Wendy's tried to take everything that makes their sandwiches tick, and then just stuff it in a flatbread. But the creation, instead of posing as a viable alternative to Subway's combos, more closely resembles a sloppy attempt to jam a sandwich into a hard shell taco.
Needless to say, that's not a workable plan. The flatbread crumbles, breaks, and oozes during the eating process. The ingredients overflow and leak out, and necessitate the hearty employment of napkins. And the flatbread itself isn't half bad! It's just that the architectural execution fails. It bears noting that so far, major burger heavyweights have gone 0 for 2 in their attempts to plagiarize the Subway model. Next time, where the real heat is coming from for Subway.