Who can resist a juicy story – or a sandwich? Wendy’s recently launched Pretzel Pub Chicken sandwich has fueled a second wave of pretzel passion among consumers and has spiraled into another online love fest. Wendy’s is once again tapping into the social trend of turning tweets into spoken words with an over-the-top video series. This follows the successful #PretzelLoveSongs campaign for the Pretzel Bacon Cheeseburger.
As part of its Pretzel Love Stories campaign, Wendy’s used pretzel fans’ social media posts to create soap-opera style love stories. The first video is released on Facebook: https://www.facebook.com/photo.php?v=10201446164214476.
“I’ve seen fans share their love about the Pretzel Pub Chicken sandwich on social media, and as a huge pretzel fan, I wanted to celebrate the next chapter of Wendy’s pretzel love with the final #PretzelLoveStories video,” said Sanchez. “It was so much fun to transform the pretzel love into a love story.”
The exaggerated #PretzelLoveStories videos pay tribute to the heartfelt comments made about Wendy’s signature, artisan-baked pretzel bun. The videos include classic soap opera scenes –such as dramatic weddings and love triangles – featuring the Pretzel Pub Chicken as the star-studded desire of each cast member.