The high tech craze is now revolutionizing how you will be able to pay for fast food. CBS News reported on March 21, 2014 that Wendy's has joined Burger King in rolling out mobile payments. Wendy's is planning to introduce a program that allows customers pay using their smartphones. Burger King recently unveiled a similar plan.
Wendy's Co. has said the majority of its roughly 5,800 U.S. locations are now ready to accept the mobile payments. It is believed this move will attract younger customers due to the attachment which they have to their phones. Burger King Worldwide Inc. has also said this week their firm will be introducing a mobile payment program at its U.S. restaurants in April.
ABC News reports in a recent phone interview the chief marketing officer for Wendy's, Craig Bahner, said: "If they want to come in and give us business, we want to allow them to pay the way they want to pay." Burger King Worldwide Inc. also said this week it would introduce a mobile payment program at its U.S. restaurants in April.
Meanwhile, McDonald's Corp. has acknowledged the importance of mobile payments but remains in a testing phase for mobile payments after hiring its first chief digital officer this past October. With mobile payments for fast food it may be quicker than ever before to grab some fast food while on the run.