Now comes the hard part.
Reubenville, the Albany County town usually known as Coeymans, has been awarded 5,000 coupons for the Arby's sandwich shop on Wolf Road in nearby Colonie.
Figuring out a way to equitably distribute them will, as Councilman Tom Boehm remarked at the February town board meeting when the temporary name change was approved, be the tough chore.
The name change was a gimmick that was part of the fast-food chain's "Reubenville
Challenge," which encouraged communities nationwide to adopt the name Reubenville as a way of publicizing Arby's new Reuben sandwich. It will stay that way through the end of March.
Arby's made the winner's announcement Friday, noting Coeymans was the first municipality in the nation to meet the challenge.
Comments