After 31 years in the music business, "Weird" Al Yankovic finally has something that's eluded him for so long: a Number One album. The pop parody king scored the Number One slot after his new album Mandatory Fun sold over 104,700 copies in it's first week of release.
Surprisingly (or not, depending how you look at it), Mandatory Fun is the first comedy album to reach Number One since Allan Sherman did it in 1963 with his album My Son, the Nut (that album features the classic "Hello Muddah, Hello Faddah").
A large part of the success of Mandatory Fun can be contributed to "Weird" Al's brilliant marketing campaign of releasing a new music video from the album everyday for eight straight days. Yankovic offered up timely spoofs of Lorde's "Royals," Pharrell's "Happy" (which Al turned into "Tacky"), and Iggy Azalea's "Fancy" (that was turned into the parody "Handy"). All together, the eight videos racked up more than 20 million views in the week they were released, alone.
Mandatory Fun is "Weird" Al's 13th studio album since he released his self-titled debut album in 1983. Sadly, it also looks to be his last. In a recent interview with Billboard, Yankovic said he will give up making full-length albums and will instead focus on singles - parodying a song while it's still hot on the charts. "I'm more of a singles artist. If I had to guess I'd say that going forward I'd just release singles digitally. I'd still do videos for them. I don't know that the album is the most efficient way to release music, especially comedic works."