This just may be the year that Weight Watchers takes center stage - and the UK branch is determined to play their role in making it happen. They joined up with award winning song writers Ray Hedges, Nigel Butler and Alesha Dixon to create a pop anthem that focuses on their members' weight loss success.
In the 3-minute ad that resulted from the collaboration, members offer their weight loss insights and Alesha Dixon sings out in an uplifting anthem of confidence and self expression.
Alesha says: "These women and men are the real stars of the show. We heard their stories and used their words and emotions to create a vibrant musical expression of personal triumph and success. These people are a true inspiration."
