Trying to get in shape and lose weight is hard enough. There are thousands of exercise products and diet aids on the market that cause confusion and don't deliver what they promise. Thankfully, the Federal Trade Commission has your back. Their new initiative, Operation Failed Resolution targets companies that make these false claims and lobbies fines against them.
SENSA sprinkles, other diet products fined
I recently interviewed Ocatavia Spencer about her weight loss success. She said that she lost the weight with a new exercise program and with the help of SENSA sprinkles. I conducted a review of the SENSA sprinkle diet and was skeptical about the science used to back their claims. The FTC had the same concerns. According to the FTC complaint, the makers of SENSA,"did not have competent and reliable scientific evidence" to support their claims that sprinkling the product on food can help you eat less and lose weight.
Other products named in the FTC report include L'Occitane Almond Beautiful Shape and Almond Shaping Delight, HCG Diet Direct Drops, and LeanSpa, a company that promoted the use of acai berries and colon cleanse products for weight loss.
Other exercise products to avoid
As a fitness and weight loss writer, I review books, services and products all the time. One of the first things I evaluate is the science behind the company's claims. Most products are backed by "scientific evidence" but the evidence is often weak. My review of Zaggora Hotpants is a perfect example. Like toning shoes, these fitness garments seemed too good to be true.
If you are considering a weight loss or fitness product and the claims made by the company sound too good to be true, they probably are. Ignore the advertising claims. Ask friends, a certified personal trainer or your health care team before investing any of your hard earned time or money.