Here is a quick roundup of some of the latest happenings in the social media world.
This week, Facebook started testing a “Remind Me” button for offers on the mobile News Feed and a new phrasing for the “Promote” button on Pages. The company also announced changes to the Ads Manager tool to provide marketers with more relevant metrics:
“For example, if an advertiser says the goal of a campaign is to acquire page Likes, the summary page will highlight the total number of new Likes and costs per Like. If the goal is to get new users for an app, the tool will report new app installs and costs per install,” says Brittany Darwell on Inside Facebook.
This update comes with an improved conversion tracking tool.
The “friends of fans” metric will soon be removed from the Insights feature for Pages.
The new “Home” on Android will be available on April 12.
Facebook will share its first-quarter earnings results on May 1.
Google+ users can now upload and share full-sized photos directly from their desktops. The feature must be enabled in the profile settings area under the Photos category. According to Google Plus Daily, pictures larger than 2048 pixels will count towards your Google storage.
Google+ Search has been updated to allow filtering for all types of content, including Communities, Hangouts, photos, events, locations, and circle-based queries.
Google also upgraded the look and feel of Google Places for Business to offer a simpler and more intuitive interface, better integration with Google products, and faster updated edits.
Past searches are now part of autocomplete predictions in Gmail.
LinkedIn announced on Thursday that members could now mention connections and companies in conversations.
- Begin by typing the name of a connection or a company in your status update box or a comment field on the Homepage.
- Select someone from the list of your connections that appear in the drop-down, complete your status or comment and post it.
- The person or company you mentioned will receive a notification alerting them that they have been mentioned.
(Source: LinkedIn Blog)
Members can also use the feature to interact with active people they do not know in comment threads on the Homepage.
Twitter unveiled its redesigned Twitter for Business page on Monday. The company also added three new types of Twitter Cards: App, Product and Gallery. The update comes with mobile app deep-linking, which allows users to “tap a link to either view content directly in your app, or download your app, depending on whether or not they have your app installed.” For more information, click here.
The new versions of Twitter for Android, Twitter for iPhone and mobile.twitter.com are available.
Yahoo! announced on Tuesday its integration with cloud storage service Dropbox. Users of Yahoo! Mail in English, French, German, Italian, and Spanish can now send, receive, share, and manage attachments through Dropbox directly within their Inbox.
More social media news
This week, cell phones turned 40. Mozilla also turned 15 and Instagram for Android, 1.
About.me users have the ability to feature a SoundCloud song or a video in their bio boxes.
Ecquire integrated with HootSuite. The Chrome extension allows brands to capture social data from their HootSuite dashboard and add it into CRM software solutions.
Twitter Dashboard SocialBro added new features for pro users: more actionable stats and filters, Whitelist and Blacklist, and sorting by follow date.
Skype is now used 2 billion minutes per day.
WordPress released a new theme: Adelle.
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