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Weekly Round-Up: News from Joe Fresh, MyHabit & Forever 21

Joe Fresh to launch children's wear at NYC flagship store, MyHabit touring the USA, and Forever 21 and Barbie collaborate on fall 2014 collection.
Joe Fresh to launch children's wear at NYC flagship store, MyHabit touring the USA, and Forever 21 and Barbie collaborate on fall 2014 collection.
Joe Fresh

Exciting fashion news from Joe Fresh, MyHabit and Forever 21.

First up, Joe Fresh will be launching it's children's line including kids, babies and toddler collections at their New York City 5th avenue flagship store this fall 2014. The launch includes a full range of clothing and accessories for girls and boys, including casual apparel, outerwear, activewear and sleepwear. Retail prices range from $8 to $59. The kids line includes sizes for boys and girls ages 4 to 14; the baby collection includes sizes for ages 0-3 months to 18-24 months; and the toddler line is for ages 1 to 5.

“We launched children’s wear in 2007 in Canada and it has become one of our most successful businesses. The collections infuse the spirited vision of Joe Fresh into kids and baby designs full of charm and personality. Parents love the quality and value, while kids
love the colour, playfulness and unique details of the clothes. I look forward to offering these same designs to families in the U.S.,” said Joe Mimran, president of Joseph Mimran & Associates and creative director of Joe Fresh.

The 510 Fifth Avenue store will feature a 1,500 square foot kids, baby and toddler dedicated shop. The collections will also be available on following the launch of U.S. e-commerce in August. Joe Fresh children’s wear is currently available in 340 Loblaw Companies Limited grocery stores and eight standalone stores, as well as on, in Canada.

Girls’ designs feature classic staples with delightful details and unique seasonal designs like fall’s army green peacoat for $49 and sleek riding boots for $29. The boys’ lineup is a mix of basics, such as $8 tees, and statement pieces like a trendy leather moto jacket for $49.
The baby collections are anchored in soft fabrics and colors for both boys and girls. For girls, soft feminine pinks are contrasted with stylish designs like a leather moto jacket for $39 and cheetah print leggings for $8. Boys’ items are varsity-inspired, with collegiate sweatpants for $16 and a scaled down letterman’s jacket for $24.

Before the summer's end, MyHabit is showcasing the best of American décor and entertainment by celebrating the unique style of five cities across the country: Portsmouth, NH; Nashville, TN; Dallas, TX; Palm Springs, CA; and Seattle, WA. MyHabit will visit each city to bring shoppers a taste of local brands, businesses and restaurants.

Designer sale site, MyHabit features the best in sought-after brands across apparel, accessories and shoes for women, men, and children as well as home accessories, décor, and furnishings. MyHabit indulges your shopping habit through curated events, offering everyday essentials and unexpected discoveries all delivered to your doorstep fast and for free.

Dotted with tiny galleries and seafood spots, MyHabit kicks off Shop by City with the small seaside town of Portsmouth, New Hampshire. Offering an enticing blend of colonial elegance and coastal charm, the team has curated a selection of furniture, lighting and décor accents that perfectly encompass the aesthetic of this authentic New England spot. In addition, they showcased Nashville's country-style, wood and leather home décor/furniture and Dallas's vibrant and polished home décor/furniture.

Here is the list of upcoming events taking place in the last two cities:

· August 19th – Palm Spring, California – Desert and contemporary art home décor/furniture

· August 26th – Seattle, Washington – Airy and open home décor/furniture

Starting September 5th, Forever 21 and Barbie® inspire girls of all ages with the launch of the Barbie Forever 21 Collection, an exclusive line of women’s and girl’s apparel and accessories celebrating the ultimate fashion icon -- Barbie. The Barbie Forever 21 Collection features a range of doll-tastic items from tees, tanks, and bodysuits to cosmetic cases, hairbrushes and more. Offerings are designed with the modern day Barbie girl in mind, emblazoned with iconic Barbie images and witty messaging.

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