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Wendy's brings back the "cod-father" of all fish sandwiches

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It’s o-fish-al! Wendy’s is reeling in fans with the return of its Premium Cod sandwich, for a limited time.

Wendy’s maintains that its fish sandwich "schools" the competition with its 100% North Pacific hand-cut cod fillet which is lightly breaded in crispy panko crumbs and topped with fresh, crisp lettuce and creamy tartar sauce.

“While consumers have high hopes for fish sandwiches from a QSR, they are often disappointed. That’s why we take such care in crafting an exceptional fish sandwich for our customers. From the 100% North Pacific cod, the flaky hand-cut fillet, the crunch of the panko breading or the creamy tartar sauce, Wendy’s Premium Cod Sandwich is fish done right,” said Derek Detenber, Vice President, Marketing. “In a sea of fairly unremarkable fast food fish sandwiches, we believe the Wendy’s Premium Cod sandwich rises above the rest.”

The Premium Cod sandwich can be enjoyed on its own or combined with a Side Salad, Small Chili, a Baked Potato or Natural-Cut French Fries with Sea Salt -- along with an icy cold beverage, bottled water, 1% milk or Frosty™ -- to create a complete meal. Wendy’s Premium Cod sandwich is available at participating locations for a limited time until April 21, 2014, at the suggested retail price of $3.39.

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