So you’ve taken the leap and created your very own website, but now what do you do? The adage, “If you build it, they will come” might work in the Field of Dreams but it does not work on the internet. However, even though there are many other sites competing for the attention of every Internet user, it’s not impossible to get noticed – if you’re willing to put yourself out there.
Get interviewed – These days, there’s a podcast for just about any subject, and with millions of people choosing to listen, it’s easy to see why landing an interview on a popular podcast can really drive traffic to your site.
To find opportunities, first look to the podcasts you already listen to. Who among your favorites would be a good fit? Choose a few candidates, then send a polite email explaining why you’d be a good guest, what you’ll share with their audience, and why it will benefit the podcaster. You can also go to Blog Talk Radio and search for shows in your content area. Hosts are very receptive and you are actually saving THEM time on searching for quality guests for their shows.
Social Media – In order to get your website in front of the people who can benefit from it, you will need to join a social media community such as Facebook, Twitter, Google+ or LinkedIn. These sites will generate awareness to your site and send traffic directly to you. There are differing opinions as to which social media platform is better but it comes down to who your audience is and where they hang out the most. Think of social media as another way for you to be able to communicate with your customers and promote everything you have to offer.
Guest Posting - Linking strategies are important when it comes to your website rank on the search engines. Guest posts on other sites within your niche are an excellent way to receive traffic and links back to your site in order to get it noticed. Once you have established a relationship with others in your target niche, it will be easier for you to submit articles and guest posts for them to use on their site.
Join a forum – These days there is a forum or community for just about anything you can think of. Find a forum that your target market would be likely to frequent and start up a conversation. The key is not to be a spammer, listing your website URL and then flitting off to the next forum. Actually get into the discussion, find out what the people are looking for and see if the information, services, and products you offer can help.
Live Events – This may seem like a strange idea, but you have to understand that even in the online world, the relationships you create will make or break your business. Not only will you be able to promote your business at live events, but you will also meet and learn from some of the experts in your niche. Some of the most successful businesses out there owe it all to the JV partnerships created during these events. On another note, meeting new people, hearing about their successes and failures, and establishing relationships are some of the most beneficial things you can do for your self-growth and the growth of your business.
The key thing to remember when marketing your website is not to be afraid to try new things and put yourself out there. There are so many methods and techniques you can use to build a foundation for your business. Be yourself, and be genuine to your target market and those you want to help. Although you may not be an overnight success, the time and effort you put into making your business HIT the top will make it that much sweeter when you do succeed.