Plenty of health professionals are using the social media channels to dole out advice, advertise their practice, and even give patient specials simply through Tweeting or ‘Liking’ their Facebook page. In fact, some of the social media statistics relevant to hospitals are mind blowing. Look below at the following chart to see the various accounts that exist for hospitals alone, giving off the impression that new patient retention has focused solely on social media trends which, inevitably, reaches out to potential patients that are bed-ridden or simply have little to no mobility. Website video marketing has become the hottest thing since Facebook Advertising became prevalent 5 years ago – even on other social sites.
Website Video Production Hotter Than Ever
Social media is becoming a huge hit with hospitals across North America, yet how does this assist the smaller practices such as doctors, clinics and the likes in getting the patients needed to remain open? According to Advanced Metabolic and Bariatric Institute, numerous patients seeking gastric sleeve procedures are coming from word of mouth, social media interaction, and videos on their site which is a trend Canadian and American medical facilities are seeing more than ever. This single statistic shows that even the smaller medical professionals are beginning to count on social media’s viral and interactive powers. Website video marketing aids the health care pro better than ever today.
One small issue that arises from social media usage by healthcare professionals is the HIPAA laws and sharing of patient information across seemingly unsecure connections, a reason that has thwarted many doctors’ advertising goals in social media. Adults are still receiving some form of medical advice through social media, however, as 7% of social media adult users have, at some point, received professional medical advice online. All told, a recent report shows that 67% of doctors across the United States alone use social media channels to professionally advertise themselves and their office in general.
Sermo Isn’t As Effective
Another large network that medical and health care professionals are using is Sermo, a place solely for doctors and healthcare professionals to interact with each other. Although this site is strictly for health and medical professionals, information is shared in terms of how effective marketing can transpire, give healthcare professionals the opportunity to branch out, and even cross-promote each other in private facilities using the common social media platforms. As you could imagine, Sermo doesn’t have powerful video marketing capabilities quite yet, meaning the reach is limited.
Website Videos Production Invigorates Blogs
Although many refute blogging being a plausible channel to broadcast news to the world about medical evidences, tips and advice on healthy living and promote specials to potential patients, it still remains a large part of what healthcare professionals are using daily…or, is it? According to Dr. Bryan Vartabedian of 33 Charts, blogs are nearly a decade past their time since medical practitioners and healthcare professionals have moved towards real-time information and reporting. Once a successful method for doctors and nurses to reach out about their practice, blogging has become nearly a nonexistent phase from days gone by. That is, of course, until website video products began rolling out late last year.