If you thought marketing your green products and services has always been a challenge, here’s a news flash – it’s only going to get tougher. That’s because today’s customers want it both ways – demanding increasing amounts of information and clear, simple messaging.
According to GreenBiz.com, this is especially true in the B2B marketplace, as corporate and institutional buyers ask – or demand – greater amounts of information about the environmental and health attributes of your company’s products. General or generic information simply won’t cut it.
To succeed in the B2B green market, you need to understand your buyers’ expectations and needs, as well as the tools available to create metrics and messaging that will engage them. Which is why GreenBiz.com is offering a free webcast entitled “Understanding the B2B Green Marketing Landscape,” scheduled for June 17, 2014 between 1:00 and 2:00 p.m. ET.
Sponsored by UL Environment, Inc., the webcast will feature: Scot Case, director, markets development, UL Environment, Inc.; Kristen Ritchie, principal, director of sustainable design, Gensler; Yalmaz Siddiqui, senior director of environmental strategy, Office Depot; and will be moderated by Joel Makower, executive editor, GreenBiz Group.
During the hour-long webcast, you’ll learn:
- What kinds of information are being requested by a variety of customers – and why.
- How your company can effectively utilize existing communications tools to deliver requested information in an effective manner.
- An example of how one company is leading the way by providing attractive avenues to deliver information.
To register to attend this free webcast and receive the recording when it concludes, click here.