One of biggest consumer based changes within the last decade has been online shopping. Businesses have seen this rising interest and shaped their business models to facilitate online based business. They have seen the value in being accessible to their consumers without geographical boundaries and can now be visible and sometimes available 24/7.
In today’s consumer-based marketplace, technologies like web design and the coding behind them, which once seemed foreign and expensive to businesses, are now not so threatening or costly. This shift in mentality is in part due to web creation platforms like Wix, Weebly, Web.com, and Shopify to name a few. They have created application based platforms that can be easy to use and allow customers to create their own “Do It Yourself” websites.
So the question to ask oneself, is, is it worth it?
When looking into the “Do It Yourself” model you have to define what your goals primarily are and the process in achieving them.
Do you have the time to learn the different tools needed to create a web design, and are you creative enough to create that online structure for your business?
Are you using your website as a selling tool, and do you have an SEO (Search Engine Optimization) plan in place to make your website visible to potential clients?
And more than anything else you have to ask yourself more than anything, is it worth your time?
You can go from a capital expenditure, which for a good website can be $1,700 to $4,000, to an operating expenditure of just $40 a month. However, if you don’t have the time to do it right, and then have to call a professional to fix it, was it worth all the time and money?
One thing you have to decide for yourself is if you have the time to learn and create web design that professionals take years doing. It is simpler now to create websites, but web design is now more than just graphics and coding. Web design is about connecting your business with the search engines so that customers can find you.
When creating websites and web design you could benefit from an expert that designs your website with an online marketing plan in place.
If your website is only there to be seen and not a sales tool, then the “Do It Yourself” tool might be for you.
If you have the time to learn and the desire to create a website or web design then “Do It Yourself” is for you.
If you want to compete within your industry and don’t have prior web design and SEO knowledge, then it might be of benefit to look into professionals that can better assist you.
If you have your goals clearly defined and know yourself as a business the question of “Do it Yourself” can be easily answered.