Virgin Atlantic is taking wearable tech to the skies. USA Today reports that concierges for the airline have today begun wearing Google Glass to aid in the process of checking in passengers. With the information closer than their fingertips, concierges will be able to offer passengers the latest flight, weather and event information. Glass will also offer the valuable ability to translate languages.
The articles states that at some point, the device will also be able to link a person will their food and beverage preferences. Director of information technology for Virgin Atlantic Dave Bulman said, “The whole industry needs to listen to what these passengers are calling for, and keep innovating to bring a return to the golden age of air travel. Flying should be a pleasure, not a chore.’
This project, which was launched with the help of SITA, an information technology company, will last for a six-week trial period. Should everything go well, the program could be extended to other airports.
Do you view this as a luxury experience for travel? Would it disturb you to be called by name by someone you’ve never seen before and have them know your flying preferences? It does give back a sense of importance to passengers but is it more important to recognize that all passenger information is being uploaded and shared by Virgin Atlantic concierges?
As wearable technology expands into use by various members of different professions, its great to see industries that don’t usually adopt technology quickly jump on the bandwagon. But it will also be interesting to see how privacy concerns are met.