It is perhaps no surprise to anyone that just about anything can be customized, from little things like a school folder, to something big like an automobile. And this Saturday, the Oakland Museum of California (OMCA) is making that theory into an upcoming exhibition.
Titled We/Customize, this exhibition goes inside the art of customizing objects, as part of both an artistic and personal expression. This process-oriented project has been separated into four phases outside the walls of OMCA, in which the public has been invited to participate in the creative activities and demonstrations, thus engaging in the gallery installation process.
We/Customize have already gone through two phases, the Oakland Rover Missions, and the Great Hall Rove In. The upcoming exhibition is part of the project’s third phase, exploring the various expressions and forms of personal customization. It will also be featuring weekly Customizers-in-Residence Open Studios, where visitors can meet and participate with customizers in workshops, through a variety of hands-on activities.
The exhibition will be on view until June 2nd, at which OMCA will begin the fourth phase Roving On, where on and off-site projects will continue with the discussions about California, as well as other OMCA projects. Log on to museumca.org for more information.