Skip to main content
  1. Arts & Entertainment
  2. Celebrity

We ♥ Baby on Board signs.

See also

‘Best of the 80s’ is a celebration our favorite decade’s pop culture. As always, your suggestions and comments are welcome below.

When you think about it, it made about as much sense as a seat belt becoming a fad. Or shin guards. But there they were-- those five-inch-square, bright yellow, diamond-shaped signs in the back of so many car windows in the mid 80s.

BABY
ON
BOARD

Sure, they were designed with a serious purpose, but it wasn't long at all before someone (who had seen one-sign-too-many, apparently) had an even brighter idea-- make fun of them.

The original signs were the brainchild of Michael Lerner, who created the Safety 1st company with the idea of marketing the signs to parents who were concerned at the high level of car crashes in the US. And, no, the idea wasn't inspired by an actual crash, as the ol' urban legend tells us. No, Lerner just happened to see similar signs on a trip through Europe. (So, ok... maybe 'brainchild' wasn't the right word-- perhaps 'stolen intellectual property'?)

Maybe it was just karma then that Lerner's 'invention' became such an object of so much ridicule that the original effect was lost pretty quickly. Instead of drivers giving space behind a car with a 'Baby on Board' sign, suddenly they were speeding up to see if it was actually a joke sign, and if so, see what it said.

Oops.

The original signs, which had been all the rage in the fall and winter of 1984 were suddenly 'signa-non-grata' less than two years later, replaced with gems like 'Mother-in-Law in Trunk', 'Alien on Board', and the awesome 'Nobody on Board'.

We certainly applaud the original idea, but when something's that popular that quickly... well, you're just asking for trouble.

Then again, maybe people were just bored.

We ♥ Baby on Board signs.

Love the 80s as much as we do? Make sure you subscribe to our feed (up there ^).

And check out our other Best of the 80s posts:
Fashion
Movies
Music
Other Awesome Stuff
Television
Toys

Comments

Advertisement

Arts & Entertainment

  • Iggy Azalea
    Iggy Azalea shakes things up at The Cosmopolitan of Las Vegas
    Headlines
  • Bachelorette
    Andi Dorfman chose a man on 'The Bachelorette', but did he pop the question?
    Video
    TV Buzz
  • Jennifer Lopez
    Watch J.Lo transform from Fly Girl to one of the world's hottest women
    Camera
    18 Photos
  • Child stars
    You won't believe what some of these former child stars look like all grown up
    Camera
    26 Photos
  • Celebrity tattoos
    We're not sure what some of these stars were thinking when they got inked
    Camera
    23 Photos
  • Freddie Prinze Jr
    Freddie Prinze Jr. made jaws drop with some shocking admissions about Keifer Sutherland
    Video
    Pop Culture