NCM Fathom, a division of National CineMedia, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and the Fédération Internationale de Football Association (“FIFA”), the world governing body of association soccer, announced that the 2010 FIFA World Cup™ semi-finals, match for third place and final match will be presented for the first time LIVE in 3-D in 15 select U.S. movie theaters on July 6, 7, 10, and 11.
Various AMC Entertainment Inc., Cinemark Holidings, Inc. and Regal Entertainment Group movie theaters in New York, Los Angeles, Chicago, Dallas, Houston, Seattle, Denver, Miami, Kansas City, and San Antonio markets will feature the historic tournament’s final four matches, part of the most-watched sporting event in the world.
Tickets for 2010 FIFA World Cup soccer LIVE in 3-D are available at participating theater box offices and online at www.FathomEvents.com. For a complete list of theater locations, times and prices, please visit the Fathom website (theaters are subject to change).
2010 marks the first time that the FIFA World Cup has been broadcast live in 3-D in U.S. movie theaters. Fans will be able to watch all the action from halfway across the globe in the comfort of their local movie theater. With digital sound and 3-D picture, the experience will be the next best thing to actually sitting in the stands in South Africa and will add 3-D elements exclusive to those attending in participating U.S. movie theaters.
“The World Cup is a momentous occasion for soccer fans all around the globe,” said Dan Diamond, vice president of NCM Fathom. “We’re excited to introduce an unrivaled experience for this year’s games – shown larger-than-life on 40-foot screens, in the best movie theaters and biggest markets in the country.”
Participating NCM Fathom 2010 FIFA World Cup LIVE 3-D locations include (listed alphabetically by city and state):
Regal Long Beach 26 with IMAX – Long Beach, CA 90808
Cinemark Bel Mar 16 – Lakewood, CO 80226
Cinemark Paradise 24 – Fort Lauderdale, FL 33331
AMC Sunset Place 24 – Miami, FL 33143
AMC River East 21 – Chicago, IL 60611
Century 16 Deer Park – Deer Park, IL 60010
Regal Lincolnshire 20 plus IMAX – Lincolnshire, IL 60069
AMC Olathe Studio 30 – Olathe, KS 66062
AMC Garden State 16 with IMAX – Paramus, NJ 07652
Cinemark 24 The Legacy – Plano, TX 75025
AMC Huebner Oaks 24 – San Antonio, TX 78230
Cinemark 18 Webster – Webster, TX 77598
Century Theatres Federal Way 16 – Federal Way, WA 98003
AMC Southcenter 16 – Seattle, WA 98188
Regal Thornton Place – Seattle, WA 98125
About National CineMedia (NCM)
NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. (NYSE: CNK), Regal Entertainment Group (NYSE: RGC) and other leading regional theater circuits. NCM’s theater network covers 171 Designated Market Areas® (49 of the top 50) and includes approximately 17,100 screens (15,500 digital). During 2009, approximately 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing approximately 40 entertainment-related web sites, online widgets and mobile applications. National CineMedia, Inc. (NASDAQ: NCMI) owns a 38.3% interest in and is the managing member of National CineMedia LLC. For more information, visit www.ncm.com or www.fathomevents.com.