CBS might have banned the Super Bowl commercial ad from SodaStream in time for the big game on Sunday, but that isn't stopping game day fans from tuning into it on YouTube.
The banned Super Bowl ad isn't sexually explicit, it isn't filled with foul language, and it isn't featuring a controversial topic, like gun control. But it has gone viral according to the Daily Mail, who says that the company is saving millions in advertising costs since viewers are watching it despite the ban by television network CBS.
The SodaStream Super Bowl XLVII ad features three companies that compete for soda pop dollars in the U.S.: Coca-Cola, Pepsi and SodaStream, which produces home water carbonators so individuals can make their own soda pop.
The big game day ad ban was due to the company trying to make its competitors appear foolish, and highlighting the tension between the two soda manufacturing giants while they take the higher road with a better product.
And CBS of course couldn't be a party to that and expect advertising dollars from Coca-Cola and Pepsi to the tune of millions on Game Day 2013. Hence the ban.
SodaStream is no stranger to controversial commercials, or to ad bans. Clearcast banned a similar type ad for the company in the UK in November 2012. And it proved to be a PR goldmine, with the company posting its largest stock market gains to date.
And that record just might get broken after football fans take a look at the banned SodaStream ad making the Internet rounds hours before their competitors' ads are scheduled to hit.