Legendary band “Soundgarden” will perform its best album “Superunknown”--with its original members---live and in its entirety at iTunes Festival SXSW 2014, according to a Feb. 26 report in ABC News. The SXSW venue will be host to Apple's first iTunes Festival on his side of the pond. Until now, the iTunes Festival is only held internationally, in London, United Kingdom.
Other confirmed performers at iTunes Festival SXSW reads like a Who's Who of music artists: “Coldplay”, “Pitbull”, “Imagine Dragons”, “ZEDD” and Keith Urban. You can watch their iTunes Festival SXSW performances for free through free streaming in iTunes Store on your iPhone, iPad, iPod Touch, Apple TV, Mac or PC. You can also listen to their performances for free through iTunes Radio.
While the annual iTunes Festival event in London runs an entire month, iTunes Festival SXSW lasts only five nights, from March 11 to March 15, piggybacking on the annual SXSW (South by Southwest) collection of film, interactive and music conferences held in March. Whether iTunes Festival becomes an annual event like the one in London depends on how well it's received. The iTunes Festival in London began in 2007 as a one-week event and now it runs an entire month.
“Coldplay”, “Imagine Dragons” and “London Grammar” are scheduled for the first night, March 11. “Soundgarden” performs on March 13. On March 14, “G.R.L.”, “ZEDD” and “Pitbull” perform. New and upcoming Mickey Guyton, as well as legend Willie Nelson, and Keith Urban are scheduled for March 15. Performances for March 12, as well as the slots preceding “Soundgarden” on March 13 are still to be announced.
Eddie Cue, Apple's SVP for Internet Software and Services told the Associated Press that while Apple has long wanted to launch an American iTunes Festival counterpart to the annual event in London, Apple couldn't find the right venue until now, at SXSW. Not only is SXSW primed for music events like iTunes Festival, its geographic location makes it perfect for streaming to all time zones in the United States. The iTunes Festival SXSW event will be held at ACL Live at the Moody Theater in Austin, Texas.
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