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Watch out for greenwashing

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Words like ECO, green, or environmentally friendly appearing on a product are no guarantee that they are truly the best you can buy and protect the planet. Some is exaggerated, some is ignoring the non-green qualities, and some is purely to make a sale. A company pretending to be environmentally friendly when it is really not is called greenwashing.

There is not one source or seal to identify to a concerned consumer the for real green product but there are some websites that can help:

Watch the excellent attached video on how to spot greenwashing. Report any products or companies suspected of greenwashing to the Federal Trade Commission. In October 2013 the FTC announced six new enforcement actions including one with a $450,000 civil penalty in their "crackdown on false and misleading environmental claims." Support honest green companies by spending purchase dollars with them.



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