Indie pop singer Lana Del Rey's latest music video "West Coast" surfaced online early Tuesday morning, May 6. In the mostly black-and-white clip, she takes in some rays on a beach and later dances around a raging fire.
"West Coast" is the lead single from Del Rey's major label sophomore album, Ultraviolence. She fittingly premiered The Black Keys' Dan Auerbach-produced track last month at the Coachella music festival in Indio, CA. It was released to digital retailers soon after to huge sales, which resulted in "West Coast" debuting at No. 17 on Billboard's Hot 100 chart. The single easily became Del Rey's highest peak on the chart since hitting No. 6 last year with the Cedric Gervais' remix of her hit, "Summertime Sadness."
Unlike Del Rey's past cinematic music videos, "West Coast" offers less of a storyline and more of Del Rey looking stunning in black-and-white shots. She hits the beach with a long-haired guy for most of the video, smoking cigarettes and playing in the ocean. Once the track's trippy surf rock chorus hits, Del Rey finds herself cruising the coast with an older gentleman, lighting up a few more cigarettes. The love she shares for the two men must be hot because things get technicolor near the end of the clip. In a red dress, Del Rey dances and sways among the burning flames. "West Coast" might not be Del Rey's most daring clip, but it does a pretty good job of capturing the California feel behind her cool rock tune.
Del Rey's forthcoming album, Ultraviolence, is set to drop later this year via Interscope Records. Her major label debut record Born to Die was released in Jan. 2012 and just recently broke a million in sales in the U.S. Lana's cover of the "Sleeping Beauty" classic song, "Once Upon a Dream," will also be featured in Disney's film "Maleficent" later this month.