"Watch Dogs" has been in the works at Ubisoft for years now, but one industry analyst believes this title and the rest of the next-generation content debuting this holiday season will be costing people $70 each.
This is interesting because Sony has stated that games will not cost more than $60, which obviously contradicts Pachter's comments.
To support this, Jack Tretton, President and CEO of Sony Computer Entertainment of America, talked about how people will pay if they see value in what they are purchasing.
"I think people are willing to pay if they see value there and I think there’s more choice than ever before for consumers.
"We’re going to welcome free-to-play models; games from 99 cents up to those $60 games.
"But if you really see where the heat is for the true gamer on the console it’s still that big-form experience that typically runs upwards of $50 million to develop and will justify that $60 price point and will give people hours and hours of gameplay on a daily basis for months and years to come," Tretton said.
It'll be interesting to see if gamers think $70 is too expensive for a PS4 or Xbox 720 game.