The release date delay of "Watch Dogs" has been further discussed by Tony Key. According to a report from GameSpot on May 1, the marketing executive revealed that Ubisoft didn't have any choice in postponing the launch of the video game, which was originally set to come out in Nov. of last year. As a result, the company suffered financially as its stock dropped significantly after the announcement.
"Watch Dogs" could have been one of the biggest games of the holiday season. Furthermore, it would have been purchased by many new owners of the PS4 and Xbox One next-generation systems, which came out in late 2013. Ubisoft decided to delay the video game, however, as the publisher wanted to add more contents along with additional polish. Ultimately, the company yearned to achieve the same critical success found in the "Grand Theft Auto" series with "Watch Dogs." You can find a part of the comments from Tony Key below (courtesy of A List Daily):
We had no choice, despite the fact that it put us in a tough financial position in the short term. We're a long-term company, with a long-term vision, and Watch Dogs for us is a long-term play. We had no choice. We knew it was the right thing to do, but it doesn't make it hurt any less.
The marketing executive also provided some causes behind the delay of "Watch Dogs," revealing that the game has some art and technological challenges. The issues were further compounded by the fact that the software product is a new intellectual property as everything had to be built from the ground up. The studio also had to deal with working on new hardware due to the launches of the PS4 and Xbox One.
The postponement also caused the marketing team to scramble. The advertisement plans were already in place when Ubisoft decided to announce the delay just one month before the original release date. The advertising resources had to be budgeted for a much later date.
Ubisoft seems to have everything primed for the new release date of "Watch Dogs," which is set for later this month on May 27. The software product will be made available simultaneously on the PC, PS3, PS4, Xbox 360 and Xbox One while the Wii U port is not coming out until later this fall. A screenshot depicting the video game from the official Playstation Facebook page can be seen with the picture near the top of this article.