"Watch Dogs" has been dominating the gaming industry's media attention since the second demo was released at the PS4 event a few weeks ago, but apparently Ubisoft has gone to great lengths to acquire all "Watch Dogs" related web domains.
According to a report from Fusible on Saturday, Ubisoft has purchased the domain WatchDogs.com for an undisclosed amount of money.
WHOIS records show that Ubisoft does now own the rights to that domain, but it was registered in the name of a different owner last year, which meant Ubisoft paid for the domain.
Speculation puts the price of the domain in the five figures range, due to its direct relevance and relation to the game.
A separate domain, watchdog.co.uk, recently sold for over $4,000 in 2011, so with that being the case, it is fair to assume WatchDogs.com sold for quite a bit more.
Other domains have been registered with numerical installments for the franchised being taken by Ubisoft, which implies that the company has plans for multiple installments down the line, given the assumption of this first game being successful.
Recently, "Watch Dogs" senior producer Dominic Guay talked about how the PlayStation 4 dramatically improves the performance of "Watch Dogs."
"I guess the image I would give [compared to PS3] is that it's like a magnifying lens.
"Every core pillar of the game is able to be pushed further. We're able to push the immersion. The fidelity of the graphics is one part of the immersion, but it's more than graphics.
"I'll give you small examples; it's like the fidelity of the wind, how it will have everything reacting as it blows through the city, the AI reaction when something happens, every AI has to make a decision on how they'll react to it.
"We can spend more time in the brain of each AI with a more powerful machine, saying, 'OK, how will I react to what just happened there? Where will I run to? Will I call the cops?', or stuff like that.
"Fundamentally the core, innovative part of Watch Dogs is the same on every platform. But on PS4 we're able to push every lever a lot further," Guay said.