Coal at Christmas is usually associated with being on Santa's naughty list. The makers of Kingsford® Charcoal decided to turn the classic punishment into a reward by awarding the nicest place in social media with the gift of coal.
To determine that location, Kingsford partnered with Marketwired, a leader in social media monitoring and analytics, to use their Sysomos-powered solution to sort through more than 236 million tweets from across the United States to find the nicest place in social media for the 2013 calendar year. Engineers wrote a unique script to analyze who tweeted "please," "thank you," and "thanks" the most often during the past year and attributed each tweet to a user's location. The algorithm also took into account tweeters who cursed very little and had an overall "positive sentiment" score. The results were that Washington D.C. is full of the nicest people in social media.
As a reward for its social media niceties, Kingsford is sponsoring the Georgetown University Grilling Society (GUGS) with a year's supply of its classic coal and gift cards to Walmart to ensure the student-run organization keeps grilling and (hopefully) sending sweet tweets throughout 2014. GUGS was awarded this prize on behalf of all of the District of Columbia because as Kingsford explains it, “the PR director for Kingsford is a Georgetown alum and because, well, they seem like really nice kids who like to grill. And, they're not naughty politicians (yet). The student-run organization's mission statement says it all: Beneath the trees which line the grounds of Georgetown, the Georgetown University Grilling Society strives to maintain the fundamental values of mankind through bonds and friendships forged in the very fires upon which we cook. “
To continue spreading the holiday cheer outside Washington D.C., Kingsford will be giving away a year's supply of charcoal and five stockings full of the stuff along with warm-weather hats available exclusively on the brand's e-store to ensure cold-weather grilling to a few lucky Twitter-users. From now through Jan. 1, 2014, simply include #benicegetcoal when you tweet @Kingsford for a chance to win.
To learn more about the sweepstakes, visit grilling.com.
Congratulations and good work to our neighbors to the South of Baltimore. Thank you all for reading this post. Hope you enjoyed it. Please come back for more news on all things Geek. (You never know. They may start looking at posts like this and awarding gifts. It can't hurt to be polite.)