WASH-FM deserves some type of customer service award for playing nonstop Christmas music 24/7 for the entire Christmas season. Bill Cahill, the program manager, at WASH-FM is the man behind the idea to play Christmas music nonstop from November 26th to December 26th. It was a brilliant idea and Cahill deserves the credit.
In meeting with WASH-FM, Cahill gave the present writer a tour of the WASH-FM studios and introduced him to Maureen McLain and other staff. The atmosphere at the studio was reflective of the type of service that WASH-FM has given to the Washington listening area. There were few small businesses during the Christmas season not playing WASH-FM at 97.1 on the radio dial.
The United States Veteran’s Initiative Christmas Party for homeless veterans was playing WASH-FM. With the new i-Heart App it was possible to listen to WASH-FM 24 hours a day every day at home, in the car, in the office, on the train, on the bus, and jogging up the lane.
It is amazing that no other Washington area program director came up with the idea to play Christmas music all day every day for a month. WASH-FM also had a wonderful easy listening program called After Hours with Glenn Hollis. Hollis came up with the brilliant idea to use poetry between songs. For a poetry lover this was a perfect mix of music and poetry. It was a sad day when the Glenn Hollis After Hours program was cancelled.
Maureen McLain is cheerful, bright, and positive. She makes interesting observations with offending her listeners. She is pleasant in person as well. Hollis was successful at WASH-FM. He syndicated his program and when the show was cancelled it also ended the WASH-FM program. He is missed by many listeners’ years after his program left the air.
However, being the Christmas music station for 13 years makes WASH-FM a favorite for customers throughout the metro region.