There's been plenty of hype surrounding Destiny, the latest title in development from Bungie, and for good reason. The Halo creators previously struck gold with their Xbox-exclusive franchise, which redefined console shooters and online multiplayer for many gamers. During our recent sit-down with Activision's CEO, Eric Hirshberg, we asked whether Destiny had ever been conceived as an Xbox One or PS4 exclusive by its publisher.
Activision has been a platform agnostic company and I think that's a good strategy for us. Our focus is on making great IP and great franchises that people want to play no matter what platform they choose to play on.
While Destiny may have always been planned to launch for multiple consoles, Hirshberg stated that the company has entered into “relationships that are mutually beneficial” with first parties. Offering exclusive content allows companies to promote a new title on their hardware, which gives players more of an incentive to purchase the new product. Hirshberg considers this an effective way to help launch a new game. Bungie's Destiny is a new IP and is set to release sometime in 2014. It will be available on Sony and Microsoft's current and next-gen consoles.