Since the first ad aired during the February's Super Bowl, Bud Light has been asking people if they were “up for whatever?” People have been teased with the chance to head to “Whatever, USA” for a weekend of fun, partying and more likely than not, beer. While over 100,000 people have signed up for the chance to win a trip there, the location of Whatever, USA has remained a mystery.
The agenda of the meeting was whether or not Crested Butte should be transformed by Budweiser into Whatever, USA. Shrouded in secrecy, the location of Whatever has remained a mystery until recently; two weeks before the event is allegedly planned to be held (Sept. 5-7).
"The secrecy behind the event is because we don't want 35,000 people here. It's a matter of safety and security for us," said Dan Marshall, who was hired by the town to help plan the event.
The public hearing was filled with citizens, some for and some against the idea; many of whom were decked out in costumes. While the Crested Butte Chamber of Commerce found 90 percent of residents were in favor of hosting the event, many were upset they were not informed sooner; as planning for the event began this spring.
"It's an absolute disrespect to the community to keep it secret from us," local business owner Craig Maestro, who has vowed to rip down any blue fencing in front of his shop, told the Denver Post.
Plans include painting town lamp posts blue, makeovers to the local ice rink and Center for Performing Arts, stages with live music and plenty of pop-up bars (serving only Bud Light products, of course). Anheuser-Busch will also pay the town $250,000.
The event could be at risk without public support, as was evident when the punk rock festival Riot Fest was forced to change venues after a temporary use permit was denied by Colorado’s Arapahoe County.