How many women reading this think underwire bras are extremely annoying? Well, the Warnaco Group is stepping into the technological forefront with its NEW Unbelievable UnWire™ bra.
Launching this month, Warner’s will offer the innovative bra, which will combine the support of an underwire with the comfort of a wire-free. The traditional metal underwire has been replaced by a flexible “unwire” that can be bent, twisted, washed, or crumpled in a suitcase only to return to its original shape.
Available for $38.00, the new bras are ultra-lightweight and feature the impeccable fit and smoothing characteristics of Warner’s® products that create a seamless look under clothing. Styles are available in contour and push up and a wide array of neutral and bright-saturated colors - offering a style to suit every woman’s personal tastes. The Unbelievable UnWire™ styles will be available at major department stores and online retailers nationwide. For more information about Warner’s®, please visit warners.com.