In an interview with Womens Wear Daily, Moshi shared her perspective on the superheroes by saying "These iconic characters are part of my childhood and the Lauren Moshi customer can really relate to them," Moshi told WWD.
Lauren Moshi is known for creating diverse pieces that are painstakingly crafted in limited quantities. The target consumer appreciates fine details and elaborate designs. Lauren Moshi’s current collection consists of a range of items include tank tops, t-shirts, sweaters, dresses, cardigans, hooded sweatshirts, sweat pants, and totes, all "adorned with art."
The collaboration will entail Moshi creating character-specific collections with each featuring thirty to thirty-five pieces. Each collection will encompass items such as dresses, t-shirts, and accessories, with prices ranging from $98 to $202. According to Womens Wear Daily, the "first batch will start dropping into stores in the US at the end of August, with the last rolling out in February."