If you operate a hotel, resort or B&B in a cool climate, consider adding a little value to the rooms to ensure your guests get off on the right foot.
Whether it's business travelers waking up to attend important meetings or older tourists about to spend a day out in the chilly weather, a hot shower is always a welcome part of each day. Travelers, particularly international, are already dealing with an array of contrasts from their normal life. So comforts become exponentially important.
Being able to grab a small heated towel rail can offer a pleasant transition from the heat of the shower to the chill of the morning air. They are perfect for cramped quarters. Install a heated towel rack close to the shower and it will please the fussiest of guests.
Or consider the resort technique of hanging plush, embroidered terry-cloth robes in the closet. Most guests won't use them, but the excitement of seeing them creates the added impression of opulence.
Of course, spotting chipped paint, broken lights or having phones with preset buttons that no one answers is going to reverse any positive perceptions. Even when the guests don't focus or concentrate on these images of a run-down property, the subliminal messages are implanted.
Offering coffee and tea service has become as important as providing a mini-bar or mini-refrigerator. Many European hotels come with breakfast service and will bring the standard fare to your room at the requested time. That is not the case in the U.S. Yet many consider breakfast room service to be an inconvenience and would much prefer making a small pot of coffee or tea in their own room.
Business travelers, who are preparing for the day, may prefer the comfort of their room while they go about their normal morning routines. Smart hospitality managers understand the expectations of their guests and pre-empt reputation management by offering these small extras.
Consider adding these three items and your hotel's reputation will be immediately elevated and create the memory your guests will walk away with.
Of course, a little chocolate with turn-down service never hurt either.