Walt Disney World opened back in 1971 with just the Magic Kingdom and the Contemporary and Polynesian resort. Now, more than 40 years later, people who first visited the resort in their childhood are returning with their own children and grandchildren. Disney is gearing its efforts toward making those multi-generation trips as seamless and enjoyable as possible, with special ticket offers, suites and villas at the resorts, FastPass+ pre-planning, the My Disney Experience app and website, and more. Click the video accompanying this article to hear more about some of those efforts.
Not only did the Disney reps share details on their multi-generation marketing with the media, but they also took suggestions on how to further improve their outreach. With family time becoming more precious as parents and children navigate busy everyday lives and kids having more influence on family decisions, Walt Disney World is focused on being a place where all the generations can have fun together.
The the Seven Dwarfs Mine Train is a great example of how Disney creates attractions that appeal to a wide age range. It's mild enough for pretty much anyone, in any group, yet still a fun experience. You can read more about it in this article.