Walmart let the kids pick their favorite toys for the upcoming holiday 2013 holiday season. In an unprecedented move, Walmart took the angst away from adults, who traditionally hunt for the season’s hot toy, and put it into the hands of the kids, according to ABC News on Sept. 12.
Walmart gathered 1,000 kids from ages 18 months to 10-years-old and offered them 50 choices of toys on a three-day weekend in Dallas this August. 50 toys, both old and new, were offered to the kids and from this closely observed weekend emerged a top 20 toy list for the 2013 holiday season.
Walmart folks were surprised by some of the choices the kids made, while other choices were something they had already expected. The kids played with the toys, but a pattern of favorites soon emerged.
Scott McCall, senior vice president of toys and seasonal products for the retail giant, said there were lots of new takes on classic toys this year. The three-day play weekend gave Walmart the heads up on what products to stock up on and promote for the holidays this year.
What made the list this year? The new robotic pet Furby, a new Barbie Dream House playset, and believe it or not, Teenage Mutant Ninja Turtles, which is a decades old kid’s show, is a name popular with kids today. The Secret Sewer Lair Playset for the Ninja Turtles, was one of the kid’s favorites.
For Walmart list of the top 20 toys picked by kids and their descriptions and prices, check out Walmart's top 20 toys chosen by 1000 kids page here.
Sofia, the talking doll and Doc McStuffins - Get Beter Check Up Center, both from Disney shows, were also toys that were hard for the kids to put down. Many television show-related toys were also popular. The kids loved the new Elmo that gives hugs as well as a cuddly monkey that’s new on the market.
Walmart plans to start promoting the top 20 toys that the kids picked over that focus weekend. They are stocking up on the products and devoting a good amount of space to the top 20 favorites that kids picked.
Walmart has also opened up their layaway department already for the holidays, which is a free service from the retail giant. A minimum down payment of 10 percent or $10, and a minimum purchase of $15 per item or $50 total, is what is required for this service.