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Walmart ice cream sandwich: Viral video shows that it won't melt in the sun

A video has gone viral recently, and it isn't exactly a great piece of promotional work for retail giant Walmart. WLTX reported on July 29, 2014, that a man decided to leave a Walmart "Great Value" brand ice cream sandwich in the sun for over an hour because he heard that it wouldn't melt. Much to his surprise as he filmed the entire thing, it didn't.

This experiment may have you think twice about Walmart's brand.
This experiment may have you think twice about Walmart's brand.
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The man in the video states that he had heard a story of the young son of a Cincinnati woman who left a Walmart ice cream sandwich outside by accident. Christie Wilson said that she went back outside 12 hours later and saw the ice cream sandwich had not melted even though it topped 80 degrees that day.

In the video, the man puts the Walmart ice cream sandwich on a plate and simply sits it out in the sun. He updates at 20 minutes, 35 minutes, 60 minutes, and then 75 minutes all the while updating the temperature as it continued to rise.

As the video shows, the ice cream never really melts at all. A little liquid oozes out the side after about 45 minutes, but that's really the only change.

The LA Times said that other experiments have been done with the Walmart ice cream sandwich. One included a Klondike Bar ice cream sandwich and a cup of Haagen-Dazs left in the sun for 30 minutes. The Haagen-Dazs melted completely. The Klondike was two-thirds melted. The Walmart brand hardly budged.

Some reached out to Walmart to inquire as to why the ice cream sandwich didn't melt. A representative didn't mince words and let it be known that it isn't "real ice cream." The Walmart representative continued:

"Ice cream melts based on the ingredients including cream. Ice cream with more cream will generally melt at a slower rate, which is the case with our Great Value ice cream sandwiches."

The Walmart "Great Value" ice cream sandwiches contain cellulose gum and guar gum. Both are said to be used as stabilizers and ruled as safe for consumption by the United States FDA.

That still doesn't make many people feel any less freaked out by the video of "ice cream" not melting in the hot sun.