No, Walgreens isn’t going to compete head to head with the commercial health club industry, but the nation’s largest drugstore chain IS planning to enter the health and fitness arena in a big way. With 81 million active members already enrolled in its Balance®Rewards loyalty program, the drugstore giant is set to make a major impact on health and fitness with its new “Balance Rewards for healthy choices™” initiative focusing on behavioral modification based on the methodology of well-known psychologist Dr. B.J. Fogg. This exciting initiative will incent its members to adopt healthy habits and reward them with Balance Rewards points.
“Adopting a consistently healthy action like practicing a balanced diet, exercising more or changing other lifestyle habits is typically not easy,” said Kermit Crawford,Walgreens president of pharmacy, health and wellness. “Through our Balance Rewards for healthy choices initiative, Walgreens encourages participants to adopt healthy actions with the added support and guidance of our pharmacists and Walgreens online Pharmacy Chat agents trained on Dr. Fogg’s Tiny Habits approach. This is a perfect fit for a community pharmacy based program in which our pharmacists have frequent contact with consumers.”
Members can earn Walgreens Balance Rewards loyalty program points by participating in different health-related programs to track their progress toward a goal. The program facilitates everything with the optional use of mobile devices and apps. Balance Rewards for healthy choices includes three key elements including Get Fit (exercise and activity), Manage Health (adopting healthy habits), and Eat Right (a healthy, balanced diet).
“Pharmacists are respected and trusted sources for ongoing support,” says Fogg, “and can help people recognize that they’re succeeding on their health care journey with small steps. That feeling of making progress can help participants form healthy habits.”
With 8,215 drugstores in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, Walgreens has the reputation and the wherewithal to make a healthy difference in people's lives. For more information about this exciting new health and fitness “gym,” readers can click HERE.