Grammy-nominated Maybach Music Group/Atlantic recording artist Wale, and Jana Kleiman, COO of Wrkng Title, hosted an exclusive press preview event for the Fall 2014 collection of their hat line, "Wrkng Title," at Manon NYC on Tuesday.
In an exclusive interview with Examiner.com, Wale described why this is the perfect time to have a press preview.
"My schedule has slowed down a little bit, so I have the opportunity to show love to the media that makes us. I also get to get with a couple of friends I haven't seen in a long time."
The Fall 2014 Wrkng Title collection features an assortment of printed and solid color beanies, all detailed with the WRKNG TITLE logo, as well as limited edition snapbacks.
But don't look for an expansion into shoes or clothing just yet.
"That's not my focus right now," Wale said.
"I want to learn from my consumers. The same ideology I put forth towards music, I put forth towards fashion: Talk to the people, listen to the people, argue with the people. Take criticism, take insults, take praise. You put it all in, shake it all up, and then you have the end result.
"We had such a long journey with this, I just wanted to give a little more of it every year, and let the designs tell a story."
Attendees included a bevy of fashion editors, renowned music press, and VIP guests-- including New York Jets player Geno Smith, HOT 97’s Angie Martinez, Ebro Darden, Peter Rosenberg, Laura Stylez, and Karlie Hustle, singer/songwriter Melanie Fiona, and Afropop artist Davido.
HOT 97 Music Director Karlie Hustle told Examiner.com that both the event and product line were successes.
"I think Wale has an excellent product," Karlie said, "and I really commend anyone who is willing to put themselves out there and put out a product. I think that's huge.
"Merchandising is where it's at right now, not so much with music. If you're going to come out with a product, come out with quality, and I think [Wrkng Title] is great. I'm looking forward to wearing one of his pieces."
Davido, an international artist who just came off a six-city American tour, stated that he is currently working new projects with Wale.
"We're about to knock that out the park," Davido told Examiner.com. "I'm working on my album... a lot of crazy things happening. I'm working on Wrkng Title, too. It's going to be amazing; I can't wait."
DJ Jasmine Solano spun hot music throughout the evening, and guests enjoyed cocktails sponsored by D'USSÉ VSOP Cognac. The décor was arranged by Blank Slate Events.
Check out the slideshow to view pics from the event and items from the Wrkng Title hat line!