According to WALA-TV, they had planned on expanding the regular weekday timeslot for their local morning news program "FOX 10 News in the Morning" (4:30 a.m. to 8:00 a.m.) from three hours and 30 minutes to four hours and 30 minutes on Monday, January 27th, by giving it the regular weekday timeslot currently reserved by their local entertainment and lifestyle program "Studio 10" (8:00 a.m to 9:00 a.m.), giving "Studio 10" the regular weekday timeslot currently reserved by their syndicated weekday discussion program "Bethenny" (9:00 a.m. to 10:00 a.m.), and by giving their companion station* WFNA-TV the task of broadcasting "Bethenny" on a regular basis on weekdays in the time period they normally used for broadcasting "The Wendy Williams Show" (4:00 p.m. to 5:00 p.m.), another syndicated weekday discussion program ("The Wendy Williams Show" is also part of WALA-TV's regular programming schedule for Monday through Friday between 10:00 a.m. and 11:00 a.m.).
WALA-TV started promoting their plans for the morning news program and "Studio 10" by the morning of Friday, January 17th, through promotional advertisements for their commercial breaks and during the programs their selves. For example, the news presenters for the morning news program that morning (Eric Reynolds and Sarah Wall) announced the plan for their program during a segment of the program broadcast between 7:30 a.m. and 8:00 a.m. after a commercial break in which a promotional advertisement for the plan was broadcast (Eric Reynolds said he was looking forward to the change during the segment). The hosts for "Studio 10" (Joe Emer and Cherish Lombard) also promoted the plan for the morning news program that morning during the first segment of their own program in addition to the plans for their program and "Bethenny". They also promoted a promotional advertisement about the new timeslot for their program that WALA-TV had planned on broadcasting next Thursday, January 16th, as part of the edition of the program they would broadcast that day.
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