Wal-Mart, one of the largest retailers in the world, is looking to expand their product offering in a non-traditional way. On March, 18 2014, it was announced that the nation's largest retailer is looking to expand their trade in program, and begin taking video game trades in the store. This represents a huge opportunity for Wal-Mart, and a new option for consumers who consider themselves to be gamers.
USAToday reports that the new program is going to launch on March 26th. It will allow customers to trade in games at Wal-Mart and Sam's Club stores for a gift card loaded with store credit. The trade in program was previously limited to online transactions, and it was for a smaller pool of items.
This new venture for Wal-Mart is positioning them to take a chunk of the pre-owned video game market, which is worth billions of dollars. Many other big box retailers such as Target, Best Buy, and video game store Gamestop have extensive video game trade in programs.
This program is good news for consumers. The video game trade in market is a good way to recoup some value for video games, but has generally thought of as a ripoff for a number of reasons. The first is that trade in values are historically low, especially for older games. Having a huge retailer looking to build pre-owned inventory will likely allow customers to get a fair price for their games.
The second issue with video game trading is that some customers may not have access to some of the stores that accept trade ins. Since Wal-Mart has a very large retail presence, it can allow the trade in market to grow, in addition to increasing competition, both of with will help the consumer in the long run.