A Wal-Mart donkey meat recall has been put out in several China stores after tests of the product revealed DNA of other animals. NBC News reports Jan.2 that the large chain retailer will reimburse customers who purchased the contaminated "Five Spice" donkey meat.
Wal-Mart and is reportedly working with authorities in eastern Shandong province to investigate its Chinese supplier. The Shandong Food and Drug Administration previously said that the product contained fox meat.
The Wal-Mart donkey meat scandal is believed to do minor harm to the brand's reputation for quality in China. The country has a $1 trillion food and grocery market and plans are set to open 110 new stores within the next few years.
Donkey meat makes up a small percentage of consumers, but in parts of China it is a popular snack. According to the report, 2.4 million donkeys were slaughtered in 2011.
Wal-Mart has come out and said it has an investigation team working on the incident and that it would improve food safety rules and take legal action against the product's supplier. The person in charge at the supplier has already been detained.
"We are deeply sorry for this whole affair," said Wal-Mart's China president and CEO Greg Foran. "It is a deep lesson (for us) that we need to continue to increase investment in supplier management."
The Wal-Mart donkey meat scandal might remind consumers of the store having duck meat for sale past its expiration date in 2011. Hopefully the food and retail chain will not to take too much of a hit from this.