A Waffle Taco is coming to all participating stores soon as the new Taco Bell breakfast menu is being rolled out this March 2014 for excited food lovers. In a new announcement this Monday, Taco Bell confirmed that its breakfast food items will go on sale this March 27, and the Waffle Taco and AM Crunchwrap will be two premiere options. UPI News shares this Tuesday, Feb. 25, 2014, that it seems the fast food chain is now looking forward to sinking its teeth into the literally $50 billion partial-service breakfast business, and things are looking up at this point.
As part of the unexpected but hotly anticipated Taco Bell breakfast menu, the new food items are said to be available for all customers from 7 am to 11 am. Basically, the products like the Waffle Taco, Cinnabon Delights, and AM Crunchwrap are simply breakfast “takes” on their regular lunch and dinner products. Being rolled out this March 27, 2014, breakfast fans only have a little bit more than a month to wait for them.
In addition to being quick and easy to eat, the move toward breakfast is also a smart one for Taco Bell. Shifting over to early morning options allows the restaurants to not need to buy any new equipment to make the Taco Bell breakfast items, and both prospective and current employees won’t really need much additional training to learn the items before they go on sale officially.
“Fans already like to come to Taco Bell for lunch and dinner, and they share with us their love of late night. Now they’re not just asking, but telling us they want Taco Bell Breakfast,” said Taco Bell President, Brian Niccol.
The Waffle Taco — which comes much like it sounds, with regular taco mixes wrapped in a soft waffle “tortilla” — is perhaps the most highly anticipated item, though early estimates suggest that the AM Crunchwrap has also done very well in beginning sales. Taco Bell might be coming a tad late to the breakfast table with their new menu and food items (having launched a full 50 years ago), but it seems they might now be giving McDonald’s a run for its money for a fast food breakfast snack.
President Niccol also added that he believes offering a Taco Bell breakfast will help customers buy food that suits their needs at all times of the day, and essentially further Taco Bell’s overall appeal. He says:
'It's a transformational moment for the brand … It will expand our connection with consumers.'
The successful chain company has so far been testing its new Taco Bell breakfast menu items like the Waffle Taco for the past several months in a number of restaurants nationwide. Though exact sales from the food items remain a mystery at this point in time, Niccol said sales figures truly “exceeded expectations.”
What do you think of the new Taco Bell breakfast menu arriving this March? Are you excited about trying the Waffle Taco and AM Crunchwrap, or have you already sunk your teeth into this tasty sounding morning food option?