The major auto shows are known for unveiling and showcasing new products as well as introducing 'concept' cars to gauge the public's reaction. Once such concept was unveiled at the Detroit Auto Show by Volvo. The Swedish car company showed off their Volvo Concept XC Coupe.
Immediately after the introduction of the Concept XC Coupe, Volvo was announced as the winner of two prestigious design awards. The new (proposed) coupe won the award for 'Best Concept Car' and 'Best Use of Color, Graphics, and Materials.'
Volvo executives and engineers were excited by the awards because it is probably their intent to move most Volvo cars into more design possibilities in the future. This new XC Coupe concept is one of the second of three concept cars by Volvo that are obviously an attempt to show off the planned direction of designs for the automaker.
Thomas Ingenlath is the Senior Vice-President for Design at Volvo Cars. He commented, “I’m honored and very happy of course. This is very encouraging and it shows that Volvo’s new design direction is appreciated not only by the general public and the press, but also by the leading people in the car design business. Volvo Cars has only just started its exciting new journey with a brand new design language,”
The awards were presented at the EyesOn Design Award ceremony, which is an annual event held during the Detroit Auto Show mid-January. The design award jury consists of members from both various automakers as well as academia, who have a design background.