“In the midst of a digital revolution,” Voices.com, an International voiceover company, speaks on voice models (or voice actors) and the potential of their careers after releasing a 2013 report on the voiceover industry, released December 31, 2013. An industry needed by all others, Voices.com helps supply the voiceover industry with millions of voices that will be stuck in our heads -- many of which will never have a face. In analyzing the vertical markets of the Online voiceover industry, topics such as “advertising, broadcasting, e-learning, gaming, publishing and streaming” were important in forecasting “where the industry is going” and offering “insight on how voice professionals can stay on top of it.”
Due to the convenience in availability of prosumer quality hardware to all consumers at affordable prices when it comes to recording equipment, home studio setups, audio applications, and computer software, wide adoption of these tools serves as a major attribute to the success of digital and Online “voice marketplaces.” The CEO and Founder of Voices.com, Mr. David Ciccarelli, explains in the report “freelance and professional voice-over talent that work Online have already made the first leap, have acknowledged the current state of the industry and the accepted practices for receiving work and promoting their services to a global audience.”
The Voices platform claims over 200,000 registered users that are actively using the site and an array of beneficial tools found therein, each month. They each have the ability to promote their services through personal profile pages. Each page is able to be shared through social sharing options and connect directly to voiceover talents, who are also reviewed by previous contractors. Each page contains voiceover demos for potential employers to critique. This leads to massive optimization of the website in multiple search engines and shows us why they are “number one” in the Online voiceover markets.
A SWOT Analysis was performed through this report to find the “strengths, challenges/weaknesses, opportunities, and threats” faced by clients and talent within the site and the industry. The report includes statistics, as well as insight to understanding the industry’s current trends. A focus on “how the momentum of digital technology has resulted in the industry’s steady reliance on the internet.” Trends are addressed concerning how standard business for a voiceover is executed.
Voices.com has been the destination for voiceover talent since 2004. They give “ordinary people” the opportunity to compete with professional voiceover talent by servicing companies like: "ABC, NBC, ESPN, PBS, The History Channel, The Discovery Channel, Sony, Audible, Comcast, Bell Canada, Google, Microsoft, Cisco, Western Union, American Airlines, Toyota, Ford and GM as well as organizations such as the US Army and the US Government." In just ten short years, they have accomplished so much by creating a standard for the employment of voiceover talent through digital means.
It is clear that Voices.com wants to make the site work for all parties involved, as they include forums, apps, articles, e-books, infographics, webinars, scripts and a plethora of additional options, in creating the perfect portfolio and polished product for commercial consumption. As businesses are in need of content generation for social platforms and digital media releases, more and more are turning to websites like Voices.com for instant hires. Users are ranked within search engines and within Voices.com’s own platform based on demand, optimization and type-of-membership. Paid memberships ensure higher positions within the platform, still they compete for the top position within it.
Are you interested in becoming a voice over talent? Make sure to check out the following report to find what it takes and how to excell in such an exciting career: The Official 2013 Voice.com Report.