After a string of successful collaborations, including Hewlett Packard, and Square and Monster, designer Vivienne Tam is adding WeChat to the list.
Tam recently announced a partnership with WeChat, bringing the world’s fastest growing and innovative social communications app with over 100 million registered users internationally, to Mercedes Benz Fashion Week.
At Vivienne Tam’s Fall 2014 runway show, guests who download the free WeChat app and add VTAMFASHION as a contact, will receive access to exclusive updates, participate in a real-time group chat during the show, and have access to other exciting opportunities.
"We are excited to partner with the iconic Vivienne Tam brand to provide a new interactive experience for the New YorkFashion Week audience," says Jameson Hsu, GM of WeChat USA. "By adding Vivienne Tam's official account on WeChat, users can step into her world of fashion and receive exclusive photos, video and audio messages directly on their smart phones."
To celebrate the partnership, Tam has designed four sets of customizable chat wallpapers that WeChat users can choose from to decorate and accessorize any of their chat conversations, as well as a limited edition iPhone 5/5S case inspired by her Fall 2014 collection, which will be gifted to guests at the upcoming show on February 9th at LincolnCenter, which will be live streamed at newyork.mbfashionweek.com/live
Those not in attendance can participate by downloading WeChat and adding VTAMFASHION as a contact, to receive exclusive behind-the-scenes photos and audio messages from Vivienne Tam herself as well as close ups of the collection.
Another incentive for WeChat users are the highly prized sweepstakes for 2 coveted VIP front row seats with pre- and post- show backstage access, aspiring models can also compete for an unprecedented chance to walk the runway in the show itself.
Submissions for the model contest will close on February 5, 2014 and the VVIP seats promotion will end February 6, 2014. Winners will be notified February 6, 2014.
“In the fast-paced fashion world, WeChat with its all-inclusive platform, allows me to reach a global audience and provides instantaneous feedback,” remarks Tam. “We are always looking for innovative ways to grow with technology and WeChat lets me bring the fashion week experience from a designer's lens to a wider audience - from the touch of my fingertip to yours!" To download WeChat gratis, go to www.wechat.com.