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Vitor Belfort commercial: Fighter hits church goers, commercial raises eyebrows

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A Vitor Belfort commercial is raising eyebrows this week, as Brazilian MMA champion Belfort recently starred as a violent fighter in an ad for Elevation Church where he hits church goers to promote stronger audience focus at religious services. The controversial commercial has garnered some laughs, but some others have taken to the Web recently scratching their heads or outright finding the video irreverent. ECanadaNow explores the workings of this video in a report published this Saturday, Dec. 14, 2014.

The Vitor Belfort commercial was allegedly made to combine a little bit of needed humor into an important message of finding faithfulness at church — albeit in a funny if rather violent way. While the intentions may have been good, the outcome was a little bit less devoutly desirable. In a church setting where people are falling asleep, playing with phones, or simply not paying attention, Belfort suddenly arrives to quite literally knock some sense into them.

More than one eyebrow was raised at the MMA fighter hitting church goers after kidnapping them, putting them in blindfolds, and throwing them into an unmarked van. They wake up to find them in a literal MMA cage called “Victor’s House.” The unholy then suffer a tough beating up by the championship fighter, who teaches them a very physical lesson to make up for their sins and start paying better attention at religious services.

YouTube comments and Twitter posts on the hit commercial are also mixed.

"Haha! Hilarious! Check out the #VictorBelfort commercial! #MMA!" wrote one.

"This is rude and sacrilegious. Violence is never funny, especially at a church setting," another tweet read.

The video clip can be viewed here via ECanadaNow News.

Is the Vitor Belfort commercial one that you find funny, ignorant, or simply strange?



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