Since 2008, The Greater Philadelphia Tourism Marketing Corporation (GPTMC), better known as Visit Philly, has been using social media in efforts to connect with residents and travelers of Philadelphia. As a result, the company has seen some major increases in fans and followers, ultimately helping the corporation to be quite dominating in such a large market.
With four Facebook accounts, five Twitters, two Instagrams, a Foursquare, Foodspotting, and Pinterest account, there’s no contest as to why and how the company has earned its social media success; and although maintaining it’s online presence is far from an easy task, with staff having to update online content persistently throughout the day, the company takes pride in its progress and the triumph of its works.
“We committed to engagement with our supporters early on,” says ‘Visit Philly’ social media manager and marketer, Caroline Bean. “We have always valued retweets, mentions, likes, shares, etc.… Our websites, visitphilly.com and uwishunu.com, substantially benefit from our social media marketing.” (As shown by the supporting graphs in the slideshow)
According to Bean, Philadelphia is a “vibrant place, full of art, food trucks, bike lanes and restaurants; as well as presently easy access to green space in historic places like Fairmount Park, home of the Lincoln Memorial, and the beautiful countryside,” hinting obvious reasons as to why Bean remains ever passionate about her job of promoting Philadelphia and why travelers are becoming more interested in visiting the city.
So, how do travelers and potential visitors benefit from ‘Visit Philly’ tweets and instagram posts?
Aside from the warm and inviting intimacy of the online community, making it possible to create and sustain personal relationships with their followers, GPTMC uses social media to keep visitors and residents in the loop about up-to-the-minute happenings, annual and new events, brag-worthy facts about Philadelphia, hotel and restaurant deals, giveaways and daily promotions. Whether you’re searching for great food, looking to enjoy the arts, shop til’ you drop or cheer on your favorite Philly sports team, Visit Philly strives to provide stress-free outlets for travelers and potential visitors to connect and learn about exactly how much there is to see and do in Philadelphia.
In the end, Visit Philly hopes that its social media supporters are inspired to visit their websites and interact online; and at a conservatively estimated 60-70k visits per month, it seems that potential travelers and supporters are doing just that. So, the concluding question remains… when will you ‘Visit Philadelphia?’
Be sure to check out 'Visit Philly' websites and social media profiles: