VirtuArte, the online upscale fair trade boutique, launches its revamped Web site for a bigger and more educational shopping experience.
The first experience: Meet the Artisan. VirtuArte exists for its artisans who are located worldwide producing items with local materials and traditional methods. The customer visits their world through detailed artisan profiles, sharp photos, interactive videos and a Google map directing them to the artisan’s residence.
The second experience: Attend a VirtuArte Event. Check online for upcoming trunk shows, a new feature on the site. The shows promise an opportunity to meet the designers while perusing inventory for your wardrobe or home.
The third experience: Introduce an Artisan to VirtuArte. Nominate an artisan – local or international – who you think fit the VirtuArte mission. Submit their information and images of their products for consideration.
Founder Debbie Myers refers to the improved site as a labor of love. “This second iteration takes us closer to our vision, which is to promote artisans who might not otherwise have an opportunity to contribute to the international market,” says Myers.
The instant gratification online shopping brings now delivers a human connection, thanks to VirtuArte.
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