Gov. Bob McDonnell announced Monday that more than $750,000 in matching grant funds will be awarded to 42 local tourism initiatives as part of Virginia Tourism Corp.'s Marketing Leverage Grant program.
The grants are designed to help local and regional tourism entities attract more visitors by leveraging local marketing dollars, and will ultimately impact at least 184 other statewide tourism entities. The local organizations match the state grant funds by a minimum of 2:1 in order to support marketing projects.
This funding cycle, the local partners will match the VTC grant dollars with nearly $3 million, providing nearly $4 million total in new marketing to increase visitation to Virginia, according to a report by Watchdog.org.
"These grants are an important tool that will enable our localities to more effectively market themselves to potential visitors," McDonnell said.