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Virgin America poaching American Airlines flyers with new miles offer

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Virgin America is taking on DFW-based American Airlines and United Airlines by targeting passengers in their sweet spot: their frequent-flyer miles accounts.

Virgin has announced that it will match miles for elite-level flyers on American or United.

According to a Virgin news release: We’ve just launched a status match program where, between now and April 30, 2013, qualifying elite level flyers from United Airlines and American Airlines’ frequent flyer programs will be able to request matched status to Virgin America’s Elevate Gold and Elevate Silver Status levels without giving up their status (or any points/miles) in their current program.

Applicants will need to sign up for the Elevate program if not already a member, and can expect their Elevate status to be updated within 7 to 14 days after submitting their application. Approved members will receive their new Elevate status good through April 30, 2013, and will have an opportunity to retain their status through the end of 2013 by earning sufficient status points by flying Virgin America, Virgin Atlantic and Virgin Australia. For full details please see: www.virginamerica.com/statusmatch.

On its website, Virgin enhances the come-on: "Once you match your status, you’ll get priority perks and special treatment along with the usual moodlighting, WiFi, food and drinks on demand, and nonstop entertainment you enjoy whenever you fly with us -- without losing your benefits on other airlines."

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